Tour de Dufflet: May 2014

Thursday, May 29, 2014

June 1st is National Butter Tart Day, yesyesYES!


Sunday, June 1st is National Butter Tart Day, and all three Dufflet locations will celebrate with Dufflet's famous version of the Canadian Classic made with plump currants and real butter baked in a flaky crust. 
Sizes: 3" large on special $2.00 each, 1.5" small $1.00 each
(while quantities last) Avoid sadface and pre-order a dozen in advance!


Friday, May 9, 2014

Eat More Cake, Ride More Bike - Tour de Dufflet 2014!


The 7th annual Tour de Dufflet will take place from May 27 to June 30, 2014.

Schedule: Daily except Mondays (rain or shine)

Tuesdays to Saturdays 10am - 7pm

Sundays 12pm - 5pm

Get a little exercise and something sweet by cycling to all 3 Dufflet cafés in one day!

Registered participants will receive a souvenir and refreshments as they get their passports stamped at each Dufflet location.

A $5 registration fee (payable on the day of your ride) will be donated to Cycle Toronto (

You will visit your first café only once to register and to receive stamp #1 in your passport. You may tour our 3 locations in any order.

Refreshments offered include bottled water or regular coffee and a choice from that day’s brownies or savoury snacks (samosa or spanokopita). Available items will change daily.

At your final location (stamp #3) you will hand in your stamped passport to be eligible for a grand prize draw at the end of Bike Month.

Groups - because our cafés are quite small, we ask that you please stagger your starts and arrivals into foursomes about 10 minutes apart to allow our cafe staff enough time to serve both our regular customers and Tour de Dufflet participants.

Visit and follow @tourdedufflet for updates throughout Toronto Bike Month.

PS/ Tweet your TdD photos with the hashtag #TourDeDufflet to be eligible for additional prizes!

Wednesday, May 7, 2014

April's #DDMYBC winners!


Did Dufflet Make Your Birthday Cake? Yes, yes she did! Congrats to the prize-winning photos from entries made in April, and keep in mind that everyone who submits a photo is eligible for the Grand Prize draw at the end of May!

Would you like to play along? Just tweet #DDMYBC or email a photo of your Dufflet birthday cake to tourdedufflet at gmail dot com to be eligible for weekly draws right until the end of May. Complete contest rules and details can be found at

April prize winners for a gift certificate for a small cake are Aparna Brown, @savvari, Gaelyne Leslie, @acuppatea and Diane Lygrech - I'll be contacting you all today to get your mailing addresses. 

You can see these and all the other entries on our Flickr site

Monday, May 5, 2014

Help wanted: Dufflet Retail Sales Manager

Retail (Food) Sales Manager – Great Opportunity!

Do you want to be a part of a dynamic and creative organization with opportunity to manage 3 retail locations and develop your own marketing programs to grow sales?

Dufflet Pastries is a supplier of baked goods for restaurants, specialty food shops, supermarkets and hotels. We are seeking an experienced Retail Sales Manager with a vibrant personality to work with our retail teams in Toronto at 3 different locations – Queen West, Yonge Street and The Beach area.

The ideal candidate will be a self-motivated, result oriented individual with proven customer relationship and team building skills, handling these key responsibilities:
• Plan marketing programs and implement strategies to drive sales and motivate employees
• Prepare, execute, analyze and make changes to achieve or exceed sales targets and operational plan
• Develop and manage advertising, special events, in store and seasonal promotions; represent organization at outside events (i.e. Luminato), wedding and trade shows
• Supervise daily store activities for 3 retail café locations; provide exceptional customer service to clientele by providing product knowledge, upselling, assisting with quotes on special occasion/wedding cakes
• Manage manpower: hiring, training and discipline where necessary
• Oversee purchasing of all store materials, select new products from outside suppliers

• Proven supervisory and leadership skills; strong organizational abilities
• Excellent verbal and written communication sills
• Detail oriented; take initiative; meet required deadlines
• Take on complex situations and challenges for optimum outcomes and resolution; determine root cause of concerns to prevent repeat occurrences
• 5+ years’ experience in food industry is preferred; must have experience hiring, supervising and scheduling of personnel
• Working knowledge of MS Office (Word and Excel), Email and Internet and graphics software
• Must have knowledge of food handling techniques as it pertains to government legislation and retail food operations
• Must have access to transportation to travel between store locations as required

Available to work flexible hours Monday to Friday, as well as weekends when required; overtime may be required. Peak periods of business revolve around major holidays such as Christmas, Thanksgiving, Valentine’s Day, Easter, Mother’s Day, etc., therefore must be prepared to work additional hours.

Interested applicants are asked to forward a copy of their resume and salary expectations via email to dinah at by June 1, 2014.

We thank all applicants for applying; however only those selected for an interview will be contacted. Thank you.

Thursday, May 1, 2014

cotm: strawberry Cream

Be still my heart, Strawberry Cream Cake is the Dufflet Cake of the Month for May!

Fluffy strawberry and vanilla creams alternating with layers of classic sponge cake are finished with whipped cream, a bright strawberry glaze and white chocolate shavings.

On special at all 3 Dufflet locations May 1 - 31, 2014
6" regular: $25, special $23
10" regular: $44, special $40
Daily Slice Special $4.00 (while quantities last)

Cake of the Month will be available on pre-orders via phone, email and in-person. In-store cake quantities are limited, so be sure to pre-order to avoid disappointment! 

Daily slices are available in-store only and on a first-come, first-served basis, while quantities last. Sorry, no rainchecks or substitutions on this offer.